Key Cocoon Launched

A new road safety initiative is being implemented on theSunshineCoastto further reduce the rate of drink driving and encourage positive choices.

The Key Cocoon is a new joint initiative of theSunshine Coast Council,CALMSunshineCoastand Queensland Police Service.

The Key Cocoon is a simple idea, it’s a clear plastic sealable bag printed with an anti-drink driving message. The bags will be provided for people to put their own, or a friend’s, or family member’s car keys in and seal it up before they have any drinks.

 Inspector Darryl White from Maroochydore Police Station said the Key Cocoon creates one more barrier between potential drink drivers driving by breaking the routine of getting into their vehicle, putting the keys in the ignition and driving off.  “With the Key Cocoon, the individual has to make the decision to break open the bag to access their car keys prior to driving and will have to think about the decision they are making.” Inspector White said.

Ten thousand Key Cocoon bags will be delivered to licensed premises throughout theSunshineCoastto hand out to patrons and guests.Sunshine Coast Council’s Executive Director of Community ServicesCoralie Nicholssaid the Queensland Police Service should be commended on the Key Cocoon initiative.  “This campaign will complement the success to date of theCALMSunshineCoastliquor accord program of reducing alcohol related incidents in the region,” she said.  “The Key Cocoon will further encourage people to think about their actions, consider the safety of their friends and themselves and ultimately benefit the community as a whole.  “The Council proudly supports the work of the Queensland Police Service and wishes them every success with the campaign.”

“The Key Cocoon is a new concept for getting the drink driving message out to the public, and changing peoples’ behaviour around drinking and driving,” Officer in Charge of Drug and Alcohol Coordination Unit, Inspector Munro said.  “The fact of the matter is, attempting to judge your blood alcohol concentration and ability to drive by how you feel after a few drinks, or a big night, is a mistake. That’s why we support the Key Cocoon: Do something before you have any drinks to remind yourself later about the risks and you’ll hopefully make the right choice. Leave your keys where they are, take them home still sealed in their cocoon and next time you unlock the bag, think about whether you should drive yet.  “Every person processes alcohol at a different rate. Even a healthy liver can take an hour or more to break down, or metabolise, one standard drink. This is why your alcohol concentration may be high for many hours, even into the following day.  “When it comes to drink driving the message still is, and always will be, don’t risk it! If you are going to drink alcohol – do not drive.” Inspector Munro said.

What can you do to help?

To make the Key Cocoon initiative a success, we need your support!

This would be by making the Key Cocoons available at your venue for people and patrons to put their own, or a friend’s or family member’s car keys in. This can also be by advertising of the Key Cocoon at your venue with the promotional posters provided.

The Key Cocoon is another simple means by which licensed venues can promote and influence community safety, particularly in relation to drink driving.

If people ask what the bag is for, tell them it is a sealable plastic bag for them to put their keys away in, and to remind them to think about the risks of drinking and driving before they next get back in their car.

Follow up review

Following the initial trial we will be sending out a questionnaire for you to complete on how successful you believe the Key Cocoon initiative has been, how many Key Cocoons you handed out and whether you would continue to support the Key Cocoon product on a permanent basis. Your completion and return of this questionnaire is an important part of the trial, and very much appreciated.

Key Cocoon resources

Your Key Cocoon pack includes:

    • Key Cocoons
    • Key Cocoon promotional posters

 Further Key Cocoon resources can be ordered (whilst stocks are available) through the Queensland Police Service, Drug & Alcohol Coordination Unit:

Ph: (07) 3364 4601

E: [email protected]

 

Thank you for your support of the Key Cocoon trial!

 

The ONLY thing that will reduce your alcohol concentration is TIME!

 

 

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The CALM (Collaborative Approach to Liquor Management) Sunshine Coast Liquor Accord sets clear standards and guidelines that are applied in conjunction with Responsible Service of Alcohol Code of Practice.

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